The anticipation for the upcoming Apple iPhone 15 is building, but recent reports suggest that buyers may have to brace themselves for a significant price increase. According to reliable Wall Street analyst Dan Ives, Apple is planning to raise the price of the iPhone 15 Pro and iPhone 15 Pro Max by up to $200 (approximately Rs 16,490). If this holds true in India as well, it could mean a substantial price hike for the 2023 iPhone models.
Ives, known for his accurate predictions in the past, had previously warned about the high prices of the iPhone 14 series. In a recent interview with CNBC, he reiterated his claim that Apple is likely to increase the price of the iPhone 15 Pro and Pro Max models. This move aligns with the expectations of several analysts and insiders who have also predicted price increases of up to $200 for the iPhone 15 lineup.
While the iPhone 15 series is expected to bring updates such as refreshed designs, faster processors, improved cameras, an ‘Action Button,’ and a shift to USB-C across the range, some industry observers believe that the overall improvements may be relatively modest. However, Ives suggests that the average selling price (ASP) for the next-gen iPhones will be higher, primarily driven by price hikes to the iPhone 15 Pro and Pro Max models rather than the standard variants.
Contrary to earlier reports of a potential $200 increase, a source suggests that a $100 price rise is more likely for the iPhone 15 Pro and Pro Max. Apple is still considering whether to adjust the cost of the iPhone 15 and iPhone 15 Plus models.
The impact of these price changes on the market remains to be seen. Apple enthusiasts and potential buyers will be closely watching how the iPhone 15 lineup unfolds and how the market responds to the price adjustments. As customers eagerly await the official launch, the iPhone 15 series promises a blend of exciting upgrades and potential affordability concerns.
In conclusion, while the iPhone 15 lineup may see a significant price increase, it is essential to consider the overall improvements and features that Apple brings to the table. The decision to raise prices is likely aimed at incorporating advanced technologies and enhancing user experiences. As we approach the official release, customers and tech enthusiasts will be eagerly analyzing the value proposition of the iPhone 15 series and its impact on the smartphone market.